Industry-Leading AI-Powered Accounting Platform Strengthens Leadership Team as It Extends Geographic Footprint into EMEA

NEW YORK, February 13, 2024 – Trullion, a leading provider of corporate accounting software, today announced that four new executives have joined the company’s leadership group, including Bethany Hale as chief marketing officer, Scott Singerman as vice president of alliances, Dotan Tal as vice president of finance, and Josh Forde as EMEA sales director. The appointments support Trullion’s geographic expansion throughout the US and EMEA (Europe, the Middle East, and Africa), strengthening its executive team with new depths of experience. 

Bethany Hale, CMO, based in New York City, built her award-winning marketing career at Fortune 100 companies IBM and American Express, before moving into executive leadership at pre-IPO companies. Most recently, she served as CMO at Newfront, a Goldman Sachs backed insurtech unicorn, which she joined after four years as CMO at Cedar, a high growth healthtech darling backed by a16z, Thrive Capital and Tiger Global. Bethany holds an M.B.A. from Columbia Business School and a B.A. in journalism from Michigan State University.

Scott Singerman, VP of Alliances, based in Miami, joins Trullion after spending the last five years building and leading the Global Partner Organization at Mixpanel. During his tenure, Scott helped Mixpanel, a leader in event-based analytics backed by a16z and Bain Capital Tech Opportunities, transform into a “Ecosystem-first” company, whereby Partners played a central role in the overall company strategy. Prior to Mixpanel, Scott rose through the ranks in various customer success and alliances roles at Anaplan, as the company scaled from Series C startup to successful IPO. He began his career in public accounting at PricewaterhouseCoopers after graduating with an accounting degree from Ohio State University.

Dotan Tal, VP of Finance, based in Israel, is an accomplished financial executive with substantial experience leading global finance teams, building and operating companies, and establishing overseas subsidiaries. He comes to Trullion from MDClone, where he was VP of Finance/acting CFO. He previously served as Director of Finance at Dynamic Yield and subsidiaries controller at CyberArk (NASDAQ:CYBR). He is a certified public accountant, and earned a B.A. in accounting and business/management at the College of Management Academic Studies.

Josh Forde, EMEA Sales Director, based in London, is dedicated to cultivating and transforming new sales teams into top-performing business units, having scaled several multinational sales organizations throughout his career. He comes to Trullion from BlackLine in the UK, where he was Sales Director, EMEA. He was formerly Sales Director, EMEA at Oracle NetSuite leading one of the fastest growing sales teams within Oracle. 

“These four outstanding professionals join us at a crucial time as we enter an important new era of global growth for our organization,” Trullion CEO Isaac Heller says. “In addition to actively extending our geographic footprint in the US and EMEA regions, we are pleased to hire our first leader in London. With the help of our growing executive team, Trullion is well-positioned to support our clients, drive growth with our partners and extend our global reach.” 

About Trullion

Trullion, an AI-powered accounting platform, automates financial workflows for CFOs, accountants, and auditors to increase efficiency, prevent costly oversights and drive collaboration. Established in 2019, Trullion is headquartered in New York with offices in Tel Aviv and London. They are backed by Aleph, Third Point Ventures, Greycroft, StepStone Group, and leading global CFOs.