About The Position
Accounting is the language of the business world, and all companies rely on accurate financial data to communicate with stakeholders. The $400 billion per year financial reporting industry is ready for new technology to take standards to the next level. And that's where Trullion comes in. Our AI-powered platform automates critical accounting workflows, provides real-time reports and insights, and promotes new levels of collaboration for financial leaders. We are a rapidly growing start-up with clients that include global multinational brands and leading audit firms. Our investors include Aleph, Third Point Ventures, Greycroft, leading CFOs, and CAOs from around the world. Now it’s the perfect time for you to join us as we expand our current offerings and launch new products. We have a great foundation. We have an incredible marketing team with expertise in growth, product marketing, marketing operations & more. We have a strong leadership team across sales, product, engineering & operations, and we are looking for a leader to “slot in” and take our foundation to the next level while growing the marketing team in parallel.
Responsibilities
- Develop and execute the marketing strategy for the company's platform product targeting CFOs at large enterprises.
- Build and manage a high-performing marketing team that is capable of executing on the marketing strategy.
- Develop and manage the marketing budget, including forecasting and tracking expenses.
- Build and manage the company's brand, ensuring that it is consistent across all channels and that it resonates with CFOs and accountants.
- Develop and execute demand generation programs that generate qualified leads and accelerate sales.
- Develop and execute customer marketing programs that drive retention and expansion.
- Collaborate with the product team to ensure that the marketing message is aligned with the product roadmap and that the product is meeting the needs of the target market.
- Collaborate with the sales team to ensure that marketing programs are aligned with sales goals and that sales are enabled to close deals.
- Develop and maintain a deep understanding of the target market, including the competitive landscape, industry trends, and customer needs.
- Analyze marketing performance metrics and make data-driven decisions to optimize marketing programs.
Requirements
- Bachelor's degree
- 10+ years of experience in B2B marketing, with a focus on enterprise software or financial technology.
- Proven track record of building strong brands and driving demand in the enterprise market.
- Experience developing and executing integrated marketing campaigns across multiple channels, including digital, events, and content marketing.
- Strong leadership skills and experience building and managing high-performing marketing teams.
- Strong analytical skills and experience analyzing marketing performance metrics.
- Excellent written and verbal communication skills.
- Ability to work in a fast-paced, rapidly changing environment.
About us
Backed by founders with IPO and “Unicorn” experiences, we stick to our 4 key values:
- We’re on your side. The best way to achieve our goals is through collaboration: after all, your success is our success.
- We think big. We want you to own what you do, elevate it to the next level, and try new and creative approaches.
- We live by truth. We encourage everyone to come together with their own beliefs to form something meaningful.
- We’re committed. We are committed to you, to each other, and to the idea of innovation.
We embrace our core values in everything that we do
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